7 responses to “Dell: social media most important element of marketing”
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Hi,
Your blog is very informative n helpful about Social Media Optimization .. thanks…..keep it up.
http://www.seostep.net. -
Thanks for the kind words. Completely forgot I did this interview…
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You’re very welcome, Andy. Thanks for popping by.
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Anthony,
brillaint video and thanks for finding and sharing it. I spoke at lenght to a number of Dell people for the book – http://www.sixtysecondview.com/?p=734 – about their journey from zero to hero but managhed to miss Andy. this certainly fills in the gaps. The key quote we got from Michael Dell was that social media means that “the customer is always walking the halls at Dell”. This fleshes that out brilliantly.
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Very much looking forward to reading Crowd Surfing, David – thanks for the link.
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You’ll have to forgive me, but my sinister-radar beeped when Andy said that the regional journalists “don’t get it” when they turn up with a notepad and pen. “The content is in what I’m giving them, not the translation of it.”
I don’t entirely buy that line. I would suggest that part of the value of journalists is in analysing and questioning the corporate line, not broadcasting it verbatim. Dell can buy advertising to do that.
And this remains a question mark over the wonders of disintermediation and social media. On the one hand, there’s clearly lots companies can learn about their customers and their own products and services. On the other, taking the media out of the loop can also mean less scepticism, questioning and analysis. Brands will attempt the latter course, without question.
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No forgiveness required, Mr D: that’s a very interesting perspective.
I took it as meaning that one type of journalists were missing opportunities to make mroe of the content opportunities. I’m sure he didn’t mean that critique / analysis should be absent from the process… though it might sound that way.
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