2 responses to “The fame formula (how the other half of PR lives)”
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Nothing like a quality “equation” is there, to explain everything? (and generate a bit of coverage too…) Have to agree with you though, on two counts. 1) I’m allergic to celebrity with a vengeance, and 2) he does do what he does extremely well.
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I’m a big fan of Mark’s as he always does things a bit ‘differently’ – he’s not ‘in your face’ like others in his field (for the record, I hate the Ian Monk’s / Max Clifford’s of the world) and I love the publicity that his PR agency is generating for the book..if I was a client looking for an agency (oops, I am), I’d be looking at them and thinking ‘can they do the same for me?’….
Looking forward to getting my hands on the book.
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