3 responses to “Online advertising’s paradox: the fastest growing part of a declining discipline?”
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Corker of a post!
The Facebook fan-sumer issue is of immediate interest to me. Do u think this is Facebook’s way of seducing the old media ad structure to pile cash into buying ads with a social media twist or is there more genuine potential?
Will it work? Will ad execs just feel a warm glow of engagement without ever knowing if it will work?
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First off – thanks, Mark!
I think Fan-sumer is one of the many tacks that Facebook is taking its attempts to find ways to engage individuals and brands in the hope of eventually chancing upon a business model or combination of them that will – AdSense style – pay off for them.
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Antony this is a great post and i completely agree. From my experience coming from a web and digital background then into marketing and advertising i have been able to easily identify the need to be useful and relevant when offering information, products or services.
Now traditional advertising and marketing folks have never been in a position to really engage with their consumers – advertising and marketing folks including my wife still look at email as the holy grail, so you can see they still struggle with the concept of true engagement marketing.
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