Techcrunch carried a highly interesting account by Dan Ackerman Greenberg last week about how he’s taken more than a few videos to the top of the YouTube viewing lists. His company The Comotion Group describes itself as “viral marketing hired guns” and gives viral campaigns a helping hand generally.
A good few of his tactics basically sound fine, but others, like seeding forums with conversations about the videos fall into what I’d think of as social spam (unless they’re being open about who they are and why they’re posting, but it doesn’t sound like they are).
In Ackerman’s words:
The Wild West days of Lonely Girl and Ask A Ninja are over. You simply can’t expect to post great videos on YouTube and have them go viral on their own, even if you think you have the best videos ever. These days, achieving true virality takes serious creativity, some luck, and a lot of hard work. So, my advice: fire your PR firm and do it yourself.
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