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Social Media New Release analysis

PR Blogger’s followed up on his post about the Social Media News Release with a nice bit of analysis after a few weeks of using the appraoch… a precis of his findings include:

  • Not everyone links, not everyone references
  • People are comment shy
  • A SMNR is not for all news
  • PR people get the concept
  • The provision of multimedia is an issue

I won’t steal his thunder – if you’re interested take a look at his extensive post.

I keep thinking about press releases and wonder if we’re too fixated with the format. I think maybe there should just be more outlets for information.

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Antony Mayfield

One response to “Social Media New Release analysis”

  1. Stephen Davies Avatar
    Stephen Davies

    Thanks for the link, chap. It’s been interesting to work on it.

    It’s been funny too. A social media A-lister who is of the notion PR should not stain the blogosphere and, indeed, has criticised the SMNR in the past happened to reference one of our versions word for word.

    He copied the core facts and placed them in a blog post which was quite amusing and reinforced the notion that there is a place for them.

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