One response to “Publishers as advertising mediators for blogs: Adify launches in UK”
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Antony,
Thanks for the kind words about Adify. You identified a great point in that major media companies should not be looking at smaller publishers and bloggers as competitors, but rather valuable potential partners. Big media is starting to realize this, in terms of both advertising and actual reporting. With so much fragmentation happening among readers online, big media can no longer afford to take a myopic view of the smaller publishers – they need to embrace them and their audiences.
Best,
Joelle
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