OPEN

Quote of the week from Umair Haque:

“You’ve gotta be either kidding – or amazingly obtuse – not to note that the whole point of most widgets is to kill orthodox marketing dead.”

Orthodox marketing. Every marketer should be out to kill it dead – on account of it being an anachronism that will drag all who cling to it to their end.

Mind you, who in the trade ever thinks of themselves as orthodox? Even the most unimaginative, short-sighted, me-too maestro of marketing is going to tell you they are maverick, on-the-edge, ripping up the rule-book and throwing convention to the winds.