One response to “Technorati / Ogilvy tie-up”
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Underwhelmed. I like Peter, but anytime someone feels the need to spell out for me that they’ve formed an “exciting partnership,” it’s almost always guaranteed to be…well, not that exciting.
Questions: In three years’ time, where do we think this partnership will be? What concrete difference will it have made to Olgilvy’s clients? Could that difference be brought about more inexpensively and effectively? And why on earth do these companies insist on commodotising and dehumanising this most human of spaces?
Sorry, Antony, for always being negative and whinge-y in your comments – you’re just too good at spotlighting the stuff that winds me up. ;-)
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