OPEN

Love the look of Widgipedia, a repository of widgets you can download for your blog, website or computer desktop.

We hear a lot about the rise of widgets as a new form of marketing / media content and I think it’s a great idea in principle. They fit the bill for some of the criteria I apply to corporate content:

• Is it useful? Yes they perform useful services and help people make either their desktop or their website more useful.
• Does it connect? They can, they should, provide some sort of link back to the provider’s website. They can be great way of adding to a sense of community or making a community more visible.
• Is it portable? Yep – that’s the whole point. People get to come and take it away.

Via Mashable.