8 responses to “"Social media are from venus", Jaap Favier”
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As I think I’ve blathered on about in the comments here before, this is precisely why trad new meeja agencies can’t do social media – they’re not even from the same planet. The client thinks, “Oh, these guys designed our website, so they must know this stuff.” Er, no.
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Interestingly, Michael Wiley, ex-Womma and now Edelman me2 guy is just talking about how advertising and public relations are alive and well… wish you were here, Jackie…
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Hmm, is that the Michael Wiley who worked with GM on their blogs?
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That’s the Michael Wiley, yes.
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Just to clarify, I said that Advertising and Public Relations agencies need to change their approaches to meet the demands of the changing media landscape. At this point, many agenies do not have the necessary skills or thought leadership to give their clients sage advice and counsel regarding new and social media.
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I started my first job for a digital agency recently and I’ve been given the task of keeping ontop of social media and finding ways our clients can use it. I must say it is very hard to explain what the essence of social media, its power and why it is so different to traditional channels. I can see social media really shifting the way people and organistaions communicate but it is tough shifting some of the deeply entrenched views.
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Anthony
Thought you might want to take a look at Elizabeth Albrycht’s http://ringblog.typepad.com/ review of a recent book “In Women We Trust”, it highlights the female / male differences in the consumer world, but has huge repercussions within any trading sector, PR included. I’m not a feminist, nor is the author, she just has some great insight into communication patterns and customer trends. Worth a look. -
Thanks, Lydia – will do.
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