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2 responses to “Meganiche: thin slices of a big, big web”

1. 

   Adam

   November 5, 2006 at 9:32 am

   To some degree, of course, the mega-niche is where the trade press has always existed, selling magazines to tens of thousands of people, selling books to thousands but changing a lot more for them…

   The challenge now, I suppose, is maintaining that position when the incremental cost of reaching the mega-niche is tending towards not very much indeed.

2. 

   Antony Mayfield

   November 5, 2006 at 9:39 am

   Good point, Adam. The challenge for trade media is to adapt to the demands of their networks – if they can do it fast enough and well enough they will succeed. In some cases, industries whose trade titles that do not move smartly enough to understand and become useful to their networks may find themselves replaced by their former readerships who will find ways to do it for themselves.