Search evidence suggests there’s more growth to come in social networks

I’m a big fan of search research – using data about what people are searching for to tell you more about a market, demographic or trend. Heather Hopkins of Hitwise correctly predicted that Bebo would overtake MySpace as the number one social network in the UK based in part on the growing number of people searching for “Bebo”.

Well, despite Bebo having taken the number one spot a couple of months back it seems that even more people are searching for it now than ever, according to new Hitwise data. In fact almost as many people are searching for Bebo as for eBay, the most ussed search term in the UK.

What that expresses is even more people wanting to know more about the site, which should lead to more sign ups for the service. I read that as menaing there’s plenty of growth potential yet for services like this.

: : Could there also be a decline / plateauing in the fortunes of eBay here, I wonder? I’ve heard a good few grumbles of discontent among friends who are users of the auction site recently.

Technorati tags: social+media, social+networks, bebo, myspace, search+engines, research, marketing

One response to “Search evidence suggests there’s more growth to come in social networks”

Simonsays

October 9, 2006 at 10:00 pm

Social networking sites swarm into Hitwise’s Top 20 UK brands

Online intelligence firm, Hitwise, has published its list of the UK’s top twenty brands most searched for on the internet. Perhaps the most striking feature is the number of social networking sites that have made it into the listcompared to

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