OPEN

Blogs and PR: don’t do it unless you really know what you’re doing.

Seriously, it will blow up in your face.

If you were spammy in the way you did PR in the past – i.e. emailed press releases to big lists without thinking about who might actually want a story and why – you would earn the scorn of a journalist and rightly so.

But in the age of content scarcity, when there were only so many pages in a magazine or web pages posted in a day, it was unlikely that the scorn would be made public.

These days high traffic, high influence blogs like AdRants will happily name and shame you and put your client’s brand in the headline… which will most likely come on Google searches for them