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Bebo: revenue can wait

 

There’s an interview with Michael Birch, founder of Bebo, the most popular social network in the UK, in the Sunday Times today.

In it Birch stresses that the company is looking to the long term and is unconcerned either by selling or by putting too much pressure on itself to generate here and now revenues.

“At the moment there’s a race for traffic,” says Birch. “Implementing a successful business model does not necessarily help in that goal. There are so many avenues that social networking can go down.”

Advertising, and search-advertising in particular, is only the most obvious possibility. Birch also believes that Bebo should be able to sell its users music, and has other ideas that he prefers to keep under wraps.

 
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Antony Mayfield

3 responses to “Bebo: revenue can wait”

  1. Will McInnes Avatar
    Will McInnes

    My personal view is that whilst the “race for traffic” is most definitely on, it remains to be seen what level of permanance and community stickiness new social networks will have, and that Bebo should build revenues streams as it grows – ‘bootstrapping’, picking up dollars where they can and building a business the old fashioned way, if you like.
    Otherwise this is at risk being a dotcom boom and bust type conversation – talk of new models, eyeballs, ‘money will come when we need/want it’, a grandiose logic which can eventually implode.
    That’s my view.

  2. aza Avatar
    aza

    :P xxxx

  3. victoria Avatar
    victoria

    my name xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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