OPEN

BMW sponsors cool YouTube content

There’s two great reasons to share this video:

1. It looks like the future of computers…

2. Great example of sponsored content (from BMW) and how to be useful to the network via YouTube… except for the cheesy ad at the end (but it’s at the end so you don’t have to watch it. I think a logo and a link start and finish would have sufficed).

Here’s the description from YouTube:

Jeff Han is a research scientist for New York University’s Courant Institute of Mathematical Sciences. Here, he demonstrates—for the first time publicly—his intuitive, "interface-free," touch-driven computer screen, which can be manipulated intuitively with the fingertips, and responds to varying levels of pressure.

 

 
: : BTW: aren’t the audience reactions great. That’s a geek-love, that is…
 
technorati tags:
Antony Mayfield

One response to “BMW sponsors cool YouTube content”

  1. Mr Barley Avatar
    Mr Barley

    I’ve seen some similar videos to this recently, rumoured to be an early dev version of the next generation of MacOS, I also heard that Apple took out a patent on a very specific touch-screen technology earlier this year. The Google Earth-esque demonstration also reveals what looks suspiciously like a MacOS X ‘Dock’ at the top of the screen.

    Is it a reasonable assumption that this technology or something very similar might be in the pipeline for the next gen of macs…? if not, when can i use it and where?!

    intriguing video regardless, cheers.

Leave a Reply