Matt Locke, fellow Hove-ite and in-house new media genius at the BBC has been notching up a few very interesting posts recently at his blog, Test. I highly recommend taking a look at this one about the future of media.
His conclusion resonates for me:
This is less about big brands and gateways than about atomizing your content into the bits that make sense in more conversational environments, and then making sure you somehow get credit back for providing the content in the first place…
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