4 responses to “David Phillips: PR has missed the boat”
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I think you’re mixing up PR pioneer, David Phillips, with Commission for Racial Equality chief exec, Trevor Phillips.
Too much of the rum ‘n’ raisin ice cream again, Antony? ;)
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Cheers Simon – I blame the heat, the damn heat (for my larger than usual rum rations). :-)
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While in the US, I consider myself one of the enthusiasts in acadamia. In the fall, I will be teaching my first communications course. In a way, I think of myself as a PR evangelist…with much to learn from my counterparts.
I too am frustrated. In many cases the blogosphere is a bubble. Some PR people feel comfortable in this bubble and do not reach outside to teach others. We can’t leave it all to academia to solve the issue.
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Thank you Anthony.
I am looking at how we can re-capture the initiative.
There is an underlying problem. Technologies move very fast and new forms of relationship building and communication come at us very fast.
This means that the underpinning theory has to be profound.
We have a huge practice that is predicated on limited communications practice which still works but progressively to a lesser degree.
This means we have to demonstrate clearly the extent to which thier media is limiting thier effectiveness.
We have limited experience of the effect of new media in Public Relations.
This means we need good case studies and research.
There is limited expertise.
We have specialist expertise (blogging, podcasting etc) but we have little expertise in integrated communication and strategic capability.
This summer, with Philip Young, I am updating my book and am preparing three University courses and have to address all three issues which is, hopefully, a way that we can regain the initiative
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