6 responses to “What should we be telling our colleagues about the internet?”
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I’d tell them that it is not that difficult to become a resource for both existing and potential customers if you give them the tools to create much of it for you:
http://www.cmnw.co.uk/2006/05/growing_a_commu.html
But how many businesses are willing to let go? Until that mindset is changed it will prove practically impossible.
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With regards to branding, blogs are the first stop for those who help an organization plan its way forward. I have been an advocate for brands changing their approaches: they need to be collaborative, and not top–down, with the organization being a “manager of perceptions”, aligning them with the corporate direction. So there is the potential for a massive change in brand management with blogs. But I do not think things have changed a great deal in the past year. Even with a new blog being created each second, this does not lead to a massive tipping point—assuming all blogs are equal. If a revolutionary blog takes place, then that will open the floodgates.
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Common myths for blogs are much the same as the myths about the internet 10 years ago: that by having a blog, you reach a lot of people. Cobblers: like anything, this takes a lot of effort, but early adopters will be better rewarded than latecomers.
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I’ve been thinking about this topic overnight. There was a very good play on Radio 4 yesterday (http://www.bbc.co.uk/radio/aod/radio4_aod.shtml?radio4/afternoonplay_mon) about people on Hepatitis C programmes who blogged to share their treatment programme and help deal with the mental and physical lows. The treatment programme is an awful cocktail of drugs over a prolonged period that has varying degrees of success. Similarly bloggers have formed self-help communities to deal with almost every form of mental and physical illness. It’s a very social use of social media and provides an incredibly strong support network that is readily accessible. It can only be a amtter of time before specialist academics and researchers tap into these communities as a primary research source, if they haven’t already.
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Thanks for the suggestions, guys – very much appreciated. I’m thinking about doing the feature in ten bite-size “must do/how to” things that are easy to do and that might inspire people, like: set up a Bloglines account and read your daily papers and two blogs on it for a week, search for your client’s name on Technorati and Blogpulse… that sort of thing.
Stephen – I heard some of that programme too in the car yesterday. Very moving, and you’re right its an enormous resource for listening to what people really think about something.
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What do we say to colleagues, how do we promote, and whats the freakin rush?
Open (finds, minds, conversations): What should we be telling our colleagues about the internet?
As we move further into blogosphere and the Internet, what are we telling our coworkers about the Internet? Heres a call asking people what we shou…
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