The Economist this week carries a special report on Google (and carries these two articles on Web 2.0), and the search giant comes in for some serious criticism. Worst of all, it says the company is behaving like Microsoft in the 90s:
Google is thus starting to look a bit as Microsoft did a decade ago,
with one strength (Windows for Microsoft, search for Google) and a
string of mediocre “me-too” products. Google Video, for instance, was
supposed to become an online marketplace for video clips, both personal
and business, but has been overtaken by YouTube,
a start-up that is a few months old but already has four times as much
video traffic. Google News, where the stories are, characteristically,
chosen by mathematical algorithms rather than by editors, perennially
lags behind Yahoo! News, with its old-fashioned human touch. Google’s
instant-messaging software is tiny compared with AOL‘s, Yahoo!’s and MSN‘s.Google is beginning to resemble the old Microsoft in another way,
too. A decade ago, Microsoft stood accused of stifling innovation,
because entrepreneurs would stay away from any area of technology in
which it showed any interest. Google, whose slogan is “Don’t be evil”,
hates this comparison and wants to think of itself as ventilating
rather than stifling the ecosystem of developers and entrepreneurs. “I
don’t see how they can say that,” says an entrepreneur and competitor
who is too afraid of unspecified consequences to speak on the record.
Like most of Silicon Valley these days, he finds Google’s slogan
ridiculous, because “we’re not evil either, we just don’t go around
saying it.”
My tuppence-worth? When you’re big you’re a target, I’d say, and Google is attracting its fair share flack. As a user of an increasing amount of its services I like Google. I enjoy what they give me – it’s exciting.
I do think they come across as arrogant, sometimes. I’ve encountered some Google people who were just plain rude as well as arrogant – there’s hubris there, alright – but as long as I don’t have to come face to face with that attitude (often) I’m happy with Google. And like I said in my last post – it’s free…
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