3 responses to “Advertising “about to be stripped to its core””
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“Stripped to it’s core”.
Wow…I wonder if the folks over at ABC are worried as they figure out how to spend the 2.5MM per spot for the Super Bowl.
It’s amazing how “trendwatchers” only look forward…I would bet that they would see more of what is to come by looking backward.
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Yep, and I’m sure good trend-watchers do a healthy amount of reflecting on past developments.
I’m not sure that the Superbowl ads, which seem to be an event in themselves in the US, can be used to take the temperature of the whole industry, as it were.
As for the profts: maybe they’ll think about making some acquisitions of Web companies. :-)
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This has been done before and better. A good example is the discount commercial production company and agency, Cheap-TV-Spots.com which produces both TV and web ads. CheapTVspots.com air time is cheaper than Spotrunner, and Cheap TV Spots ads can air locally or nationally because they produce their own custom-made ads. Spotrunner ads can only go locally because they pay royalties for the used ads that they resell. Spotrunner also makes you buy air time from them. Cheap TV Spots web ads can be posted anywhere, anytime. Not so with Spotrunner. CheapTVspots.com already provides international service and may be a 2007 M&A target because of its quality and production speed (just 1 week for a custom national quality advert). CheapTVspots.com can reach 20 million USA homes for $20. Now that is stripped to the core!
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