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One response to “Thus spake Edelman: the future of PR is blogs”

1. 

   jon leach

   November 23, 2005 at 11:53 am

   Sage words indeed.

   There are strong paralells with the adverstising industry’s efforts to come to terms with what digital/the net/PVRs have done to the traditional push-based advertising model. This has been playing out for at least the last 5 years.

   At a structural level we have seen ad agencies set up in-house “new media” departments, acquire young “new media” agencies tooffer a group approach and (least commonly of all) re-train large numbers of their existing employees (there is a fourth option – ignore it and hope it goes away)

   I guess that the PR industry has the same 4 strategic choices.

   If I were a young entrepreneur I would set up a blog only PR agency, build it up and sell it to Sorrell in three years time as the panic really starts to set in.