Yesterday’s Independent media section carried a double-page spread of excerpts from the UKTV commissioned book The Next Big Thing, this following the full page in The Observer I posted about on Sunday.
This time the views were from Alan Sugar, Elisabeth Murdoch and Lorraine Heggessey.
Nice work by Premium Publishing (and presumably UKTV’s agency or team), already looks like a good result for a PR campaign from where I’m sitting.
The only thing I would suggest to complement it is a set of podcasts from the contributors and an e-book version you can download…
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