I was in Wales yesterday to speak to Cardiff University’s post-grad PR diploma class about tech/TMT public relations. A very bright bunch they were too, being nurtured by the charismatic Mike Smith, who will be retiring next year.
I spoke a lot about convergence – which conveniently Dan Sabbagh has written an analysis of in The Times today – see it here.
Also spoke about the technology adoption curve from Jeff Moore’s Crossing the Chasm in order to give some context to the job we do at Harvard. For people wanting to read more about this check out the Wikipedia summary or buy the book at Amazon – still a must-read for tech sector communicators (despite the dated cover design).