“What you’re watching is Murdoch’s strategy evolving in real time”

With the acquisition of Easynet, all eyes are on News International‘s web strategy at the moment.

As Adam Lashinsky put it in an incisive analysis piece in yesterday’s The Business "What you’re watching is Murdoch’s strategy evolving in real time". Some, like Techdirt, take the dim view that "evolving in real time" means he doesn’t know what he’s doing.

Following Johnnie Moore‘s Murdoch story and track-back to Open’s Reuters post yesterday, here’s the scores so far and a round up of media coverage and blog conversations:


  • MySpace (social networking site) – part of the £329  million ($580m) purchase of Intermix
  • IGN (Internet Gaming Network) – £368 million ($650m)
  • Scout Media (sports site) – £57 million ($100m)
  • Easynet – £211 million ($370m)

Coverage / conversations:

Fortune (1):  the Fortune magazine analysis piece Mr Moore posted about.
Fortune (2): a further Fortune piece, interviewing News International’s "Web Czar",  Ross Levinsohn.
Paidcontent.org: speculating that News International will go after SIPphone next, a Skype-alike VoIP service and yesterday said that an Australian property portfolio had rejected a Murdoch bid.
ForbesMurdoch’s BSkyB Buys Easynet To Confront NTL/Telewest
The Business – Murdoch and his lean mean internet machine.
FT (subscription only) – Lex column reports that Easynet acquisition  is a cheap way for Sky to offer triple play in the UK.

By Antony Mayfield

I'm Antony Mayfield - to find out more about me take a look at my LinkedIn profile (see the button on the home page). You can contact me by email at antony [dot] mayfield [at] gmail [dot] com. Google