Sao Paolo’s Ad-Free Photo Laureate Wins Prize

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Delighted to hear via Josh Spear that Tony De Marco, the Brazilian photographer who documented the stripping of Sao Paolo’s outdoor advertising, has won

And it’s another excuse to point to the incredible images, many of which Tony De Marco has posted on Flickr.

For me the images are a constant inspiration. They are a vivid, visual allegory for the “take down” of advertising as a all-conquering marketing medium in our lives – online and elsewhere. I like to think of them asa cautionary tale for marketers in a way – if you can’t make advertising be useful people will take own the billboards…

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