Me and My Web Shadow: How to Manage Your Online Reputation, by Antony Mayfield
- understand how what’s said about you on the Web can affect your job, your business and your personal life, both positively and negatively;
- develop a personal plan for managing your online presence and reputation;
- protect yourself against identity hijacking, personal attacks and cyber-bullying;
- create new career and business opportunities by taking part in social networks and other online communities.
You need to know how to look after what people see when they look for you online and Me and My Web Shadow is the essential book that helps you to understand and manage your personal presence with a little bit more certainty.