Like any good design team, we can have a sense of purpose without deluding ourselves that we can predict every outcome in advance, for this is the space of creativity. We can blur the distinction between the final product and the creative process that got us there. We can learn how to take joy in the things we create. We can work within the constraints of our own natures—and still be agile, build capabilities, iterate. We can conduct experiments, make discoveries, change our perspectives.
Think of today as a prototype. What would you change?
Nice thought. Within the constraints of time, money and ability – how would you like your day to work?
Buildings and cities are being changed by algorithms, is its jumping off point.
This short film is intended to encourage a creative audience to seek out Kevin Slavin’s talk Those Algorithms Which Govern Our Lives. It employs an effect which takes place in Google Earth when its 3D street photography and 2D satellite imagery don’t register correctly. This glitch is applied as a metaphor for the way that our 21st century supercities are physically changing to suit the needs of computer algorithms rather than human employees.
In what he describes as the “most controversial” chapter he proposes a “niche of one” model for social media campaigns to influence a single business decision maker:
creating a dossier of their online habits, to writing blog posts optimised to their personal interests and even creating targeted advertising addressed to just one person. For most companies this would be wastefully over focussed, but for B2B enterprise sales where a single sale can be worth hundreds of thousands of dollars, then the time taken to gently influence one person online is time well spent. This is a delicate art and the risk of spooking the prospect is so great that this chapter also covers etiquette, ethics and maintaining anonymity (when appropriate).