Image: Hiut Denim jeans tell a tale with their on “history tags”…
Tomorrow I’ll be on a panel at the ever-brilliant Social Media Influence about social commerce. Often at conferences I will publish notes and slides as I go on stage or slightly afterwards, but this time I thought I would post my notes and thoughts up early. Any thoughts, additions and criticisms would be very welcome…
Does the term stand up?
First up, what is it? Our working definition of social commerce at Brilliant Noise is:
Social commerce is the use of social media in business, specifically relating to customer acquisition and new commercial models made possible by social media. In terms of customer acquisition, the opportunity is seen as either:
Direct: Customers making purchases in social media spaces, repsonding to promotions or using tools to guide purchase decisions.
Advocacy: Customers recommending a service to their friends / social networks.
TV production is something that really interests me. Having brushed up against it a few times in recent years, I thought I could learn a little more by listening to the BBC College of Productionpodcasts.
They have turned out to be a real find, and I highly recommend them to anyone involved in any kind of media work. Even if you don’t work with TV, hearing about other people’s creative processes are really useful.
“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that attention is something you just pay for. But is it the right metaphor, or can it be limiting, at the very moment that we need to be thinking in a more open way?
Publishers may not be the best role models
In the excitement and head-nodding that discussion of “brand publishers” has stirred up we have not often enough paused to question the role model we are taking on. You know that all is not very rosy in the publishing garden, right? This is an industry being ravaged by web-based disruption as much, if not more, than any other. (more…)
As I’m sometimes blogging over at Brilliant Noise sometimes, I’ll be posting excerpts and links to the posts here. Apologies for any extra clicking, but Google hates it when you post in two places at once…
Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse.
Decline was worried about by newspapers for a long time, but denial and hope prevailed until things, well, fell off a cliff:
Against this picture of doom, you could offer a number of statistics that seem to point in the opposite direction. People still spend more time with TV than any other medium, much of it with live TV. It occupies so much of our time – on average – that it looks unassailable as our preferred medium.
And yet… we could be still approaching the edge of that cliff, if the advertising budgets are about to switch away. (more…)
The classic liberal text, On Liberty by John Stuart Mill made a big impression on me years ago. What stayed with me above all was Mill’s insistence that liberty and tolerance were essential for a healthy society, since they permitted diversity.
Diversity of thought, behaviour, beliefs, ideas keep societies alive because they mean that there is an edge (not that Mills used this term – that’s more John Hagel) where new ideas can be born and taken back into the mainstream. When you start trying to make everyone adhere to a norm, become a single homogenous mainstream, things stagnate – essentially because there are no new ideas. (more…)