Social business and the interest graph are both really important subjects, useful phrases, ones which may deserve to last. I realise though that I’ve been filtering them out of late, basically because they began to bore me.
Blame it on my being a neophile – too ready to move on to the next idea – or just a realist when it comes to neologisms: most of them won’t last, won’t leave much in the way of meaning or memory – gameify, phygital, blahblahnomics – so best not get attached, not to invest too much.
We have now passed through the trough of waffle with social business and interest graphs. They have stuck.