Blogged elsewhere

 

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Image: The Rosetta Stone replica at the British Museum

The good news is… I’m blogging more. This is, I appreciate, mostly good news for me – as I’ve often noted, blogging works really well as a way of thinking and exploring ideas for me.

However, slightly confusingly, I am blogging a fair bit over at my digital strategy and earned media agency, Brilliant Noise.

I’ve not quite worked out which blog posts go where. Part of me thinks the more contentious ones should live here, but then I went and published a state-of-my-brain rant over at Brilliant Noise, and maybe that’s no bad thing.

This blog remains my public notebook, but I will post links to new posts here, but not re-posts as I’m reliably told this is frowned on by the Google.

Anyway, if you’re interested, here are my two most recent efforts:

  • Earned Media Marketers Unite! – In which I talk about earned media and the need for leadership and integration rather than competition between PR/SEO/social/content/UX.
  • Language, insight and luxury – Taking a look at some ideas from networks-focused research firm scenarioDNA about luxury brands and the need for brand taxonomies to use more appropriate and effective language in communications.