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The fog of revolution: social media trends 2006 & 2012

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Thanks to the brevity and immediacy of Twitter I have already Tweeted saying everyone needs to read the sources of inspiration for this post. So you’ll forgive me for opening with some tangentilish thoughts…

Or maybe you won’t.

One of my favourite observations about change and the web is what I call “the fog of revolution”, a phrase that became very popular last year in a different context. When you’re in the middle of a revolution it is very hard to know what’s going on, not least when there are so many voices close by telling you exactly what is going on, and generally being very wrong.

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Hiut: Jeans that write history

The last thing the world needs is another jeans brand. Isn’t it? With so many companies competing in so many different ways – price, name, heritage, exclusivity  – you better have something pretty special to bring to the market…

When David Hieatt opened the proceedings at the Firestarters event at Google the other evening, he told us that a new jeans brand was exactly what he was building.

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Firestarters: Adil Abrar on “minimum viable technology”

At the Firestarters event at Google ton Wednesday, we got to hear three fascinating talks on entrepreneurship (a topic naturally very close to my heart, being 6 weeks or so into the first year of Brilliant Noise‘s new phase).

I may not have time to write everything up, but here are some notes on the excellent talk given by Adil Abrar, a serial/simultaneous entrepreneur.

Adil told the tale of Buddy, his company that he set up to develop a product that would help people suffering from long term depression and anxiety disorders.