Public notebook

Networks and complexity – a feedback loop


Just posted a review of Grouped on the Brilliant Noise blog. It is such a fascinating book, I think I could happily blog about it all week – in fact I may do…

One of the insights which tickled me, was the idea that increasing amounts of information and complexity could make us more reliant on social networks than ever before.

When we are uncertain about what to do, we turn to others to help us make a decision…. In a world of exponentially increasing information, decisions will be harder because our capacity for memory will remain the same. With exponentially increasing information, and limited capacity for memory, we will increasingly turn to others to help us decide.

We are becoming hyper-connected: we are using online networks to stay in touch with more people. These may be more people who are on the periphery for us, but we are connected all the same.

These networks, along with the wider increase in available content that the web brings, means there is more noise out there. More choices, and more complexity in trying to make decisions.

Accord to Paul Adams, author of Grouped, this means that we will rely on our social networks to help us make those decisions. We do this a lot of the time anyway, but with more choices and more complexity we will do it more so.

Which means the complexity which is revealed and created by our living in bigger networks, will in turn make us more reliant on those networks.

I’m going for a lie down in a dark, un-networked room now. But it is an interesting phenomenon, isn’t it?

Public notebook

Milieus of interest in Amazon recommendations

Networks are an abiding obsession for me. So I love this…

This data visualisation video illustrates how Amazon applies the power of networks to selling more books (and everything else) – by tapping into the networks of purchases of books to offer more.

Public notebook

Slow-mo social: Friction and frictionless sharing


Interesting train of thought set in motion by an excellent blog post from Chris Thorpe.

He makes a case for “frictionless sharing” (stuff you read or see or listen to being shared automatically with your social network) as promoted by Facebook, being “noisy and for robots” while “declarative frictionfull sharing” (deciding to share things and putting a little effort into doing so) as being meaningful.

Public notebook

This blog


One slightly unexpected but pleasant surprise for me in the launch of the new Brilliant Noise was how energising I found it to have the new website and its blog go live.

Developed with craft and care by Endless and Brighton’s patron-saint-of-Wordpress David Lockie, the site looks and feels right. But it’s what’s to come that I found excited – I realised that I had a real imperative to start blogging more often, as part of helping it come to life.

Brilliant Noise

The all-new Brilliant Noise

It was a big week for me, with my business Brilliant Noise entering a new and very different phase.