Discovery engines

?

Image: Getting discovery engines to work is an uphill struggle…

Discovery engines are, as Farhad Manjoo for Fastcompany has it…

the word du jour in tech

Or…

the search engine’s smart-ass cousin that tries to answer vague queries (like “funny video”–one of the top searches on YouTube).

…the discovery engine remains a mythical beast. Today’s personalization tools are built on several faulty premises. There’s still too much presuming that we want a steady diet of what we just consumed. Just because you clicked on one post of Sarah Palin reinterpreting history doesn’t mean you want to hear all she has to say.

Another is that we’re interested in everything that our friends are. (I like my friends despite their inexplicable devotion to Mad Men.) (more…)