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Ad creative as a revenue stream? Simples

The fact that Comparethemarket.com’s Meerkat iPhone app is charged for rather than free is quite cool. That it is in the UK’s top grossing list on the iTunes store shows it is a revenue stream for the company in its own right.

That brand/creative/franchise is clearly taking on a life of its own… Other brand managers take note – advertising creative done this well can become a business opportunity in it’s own right.

Posted via email from Antony’s posterous