"Social networks are becoming more open, more interconnected, and more distributed. Many of us in the web creation world are embracing and promoting web standards – both client-side and server-side. Microformats, standard APIs, and open-source software are key building blocks of these technologies. This model can be described as having three sides: Information, Identity, and Interaction.
"DiSo (dee • soh) is an initiative to facilitate the creation of open, non-proprietary and interoperable building blocks for the decentralized social web."
Some really interesting thoughts about social media and how it may become even more distributed.
"… Spanish researchers claim to have found a way to accurately predict how quickly and widely new pieces of information, or "memes" as they are called, will spread. The ability to forecast this "viral" behaviour would be of great interest to sociologists and marketeers, among others."