Public notebook

Les links: Creativity, confidence and norms

Public notebook

Linkage: Remote working and virtual identity to musings on complexity…

  • The first two of these 4 videos from Seth Godin – about blogging and social networking – are right on the money…

    On blogging: “Blogging is free. it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say. How do you explain yourself to your few employees or the cat or whoeevr is going to read it.”

  • Martin Well (The Ed Techie) writing a guest blog post on establishing an online identity of you are a home worker:

    “I used to work on campus 5 days a week, but working at home more has coincided with the advent of blogs and twitter. My professional and personal profile on campus is now much higher than it was when I attended every day, but largely sat in my office, and occasionally ventured out for coffee. I have contact across many different units which are both professionally useful, but also more social and personal than they were previously. I am sure being a homeworker has meant that I have worked harder at establishing this online identity.”

  • Ed Techie ends up wth six social media principles, which are pure gold:

    ” 1. <embed> is the universal acid of the web – we should build around it.
    2. Simple with reach trumps complex with small audience.
    3. Sharing is a motivation to participation – so make it easy and rewarding to do.
    4. Start simple and let others build on top
    5. Providing limitations frames input (Cf twitter, 12seconds, etc)
    6. Complexity resides in the network not the application”

  • Comment management system. Comes highly recommended…

    “Disqus is a powerful comment system that easily enhances the discussion on websites.

    “In minutes, connect your community with those of thousands of other websites.”

  • Umair on the economic fool’s good of charging for newspaper content:

    “Profitability can’t be recaptured from a commodity. Newspapers used to be yesterday’s most profitable industry. Warren Buffett made his fortune by investing in newspapers, yesterday. Yet, today, business model innovation, aka “monetization,” is the surest, quickest path to self-destruction. Charging once more for the same old “content” — as argued for by David Simon, in an impassioned CJR article — will inevitably lead newspapers exactly where it led banks investment “banks” and automakers: into economic implosion.’

  • Moderation is a form of curation rather than damage control. I like this post about how newspapers should get better at doing that:

    “In my post the other day, I said that authors need to tend to their comment threads. I still feel that way, but at scale, Krugman scale, they need help. Some of that help can come from interns and entry level employees who can wade through all of the comments using a moderation tool like the one Disqus will be rolling out shortly for publishers. The comment system itself should leverage community interaction to surface the best comments. Then the author can get delivered to them the best comments, via email, the web, or some other method, to respond, if they so desire.”

  • Nice collection of videos and tips for getting started with Twitter.
  • “In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic.”
  • some great throughts from Johnnie about complexity, following a (linked to) presentation from Dave Snowden.
  • UK government’s Department for Business Innovation and Skills 20-page document on how to use Twitter plus a blog post from its author. Really excellent stuff on many levels…
  • “The TED conference has been helping to blow people’s minds for many years now, and that’s in large part because they put videos of many of the TED talks online for anyone to watch, share, and spread for free. But there are a number of other conferences held each year around the world that also bring together visionaries, intellectuals, and luminaries from a wide variety of disciplines to discuss innovative ideas.”
    (tags: thinking)
Public notebook

Old ads, new networks and rules – link it up!

Public notebook

Wearable webs, advertising: plus ca change, and academic online reputation – it’s the latest links!

  • Personal and corporate reputation management firm:

    "Your reputation is everything – Brand Titan combines advanced knowledge of search engine optimization, public relations, and traditional branding to deliver consistent results for clients in need of professional grade online reputation management.

    "Comprehensive Internet research methodologies and proprietary technology enable us to monitor, and take action against negative press, harmful blog posts, forum discussion topics involving your name or brand, and other online instances of damaging content."

  • Interesting discussion of "digital outputs" and how they affect online reputation for academics:

    "Being invited, and giving, keynotes is often listed as one of the marks of esteem if you are seeking promotion. The reasons are twofold I believe:

    Reputation – it demonstrates that you have gained significant standing in your field to be asked regularly to give a keynote talk at a conference.
    Impact – if you are giving the keynote then everyone at the conference hears it, and you can therefore claim a significant impact in your subject.
    The important element then is not the keynote itself, but what it signifies. If we start with this basis, then we can think of online equivalents. For example, if I give a talk and then put up a slidecast of that presentation, a certain number of views might equate to impact (how many people would hear a live presentation?). If the presentation is retweeted, linked to, embedded, then this might give an indication of reputation."

  • "ID fraudsters target Facebook and other social networking sites to harvest information about you. Sophos experts recommend you set the following Facebook privacy options to protect against online identity theft."
  • 2007 Sophos survey shows: "Compiled from a random snapshot of Facebook users, Sophos's research shows that 41% of users, more than two in five, will divulge personal information – such as email address, date of birth and phone number – to a complete stranger, greatly increasing their susceptibility to ID theft."
  • Intriguing argument in favour of microsites, that says we should keep them alive to make them useful:

    "For decades, we've been working with media that because of their nature made advertising transient and, like paper plates, sometimes useful but ultimately disposable. With the web, we can create ads that accumulate viewership over time in a way that pre-YouTube TV spots never could, and yet we are squandering the opportunity. Thinking of microsites as an investment that pays off over time instead of an expense line in a three-months campaign budget could be the first step."

  • This post includes a lovely video of Steve Bezos talking (presumably for Zappos people after the takeover):

    1. Obsess over customers
    2. Invent (don't accept either or, come up with something new)
    3. Think long term – huge competitive advantage, as most people get pressurized into short term thinking.
    4. It's always day one… there's always more to be invented, done etc…)

  • The official Twitter guide to business use of its microblogging service:

    "Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter."

  • A kind of "sPeak UR Branes" for Facebook. A whole lot of overshare going on…
  • Mark Ritson fisks the Superbrands approach:

    "Imagine a world where the Ordnance Survey is a bigger brand than Disney. Not crazy enough for you? OK, how about the idea that the Royal Albert Hall's brand is twice as powerful as VW in the UK? Or how would you react if I told you that Mercedes Trucks' brand is twice as good as Tiffany? Still not convinced? Would you believe me that Royal Doulton is a more powerful brand in Britain than Tesco?"

  • Collection of BusinessWeek articles about innovation.
  • How Bono's private photos ended up available to everyone on the New York geographic network:

    "IT security and control firm Sophos is warning Facebook users who are members of geographic networks to check their privacy settings after photos of Bono from U2 and a couple of bikini-clad girls were made available to the entire New York network."

  • Someone's story of what they did when they found that a photos of them (non-pornographic) had been posted on a porn site:

    "There’s a US copyright law called the Digital Millenium Copyright Act, or DMCA for short, which protects you and I from having our copyrights infringed. If you ever find any of your photos being used without your permission, kinky or otherwise, then following these simple steps should help you get them removed…"

  • "Can we please have a moment of silence for the power of constraint? Kthx. The issue with recording and sharing in contemporary society is that is far far far too easy to go overboard. This is where we struggle to find balance. Just because you can share every detail doesn't mean you necessarily should. Just because you can record every moment of your day doesn't mean you should. Part of the problem is that the technology doesn't force you to think about your audience. When your mother brings out the photographs of your childhood, she can watch you squirm when you've had enough (usually after the third photo). She may ignore you, but she knows. But what does it mean that we are unable to see – and thus able to ignore – our audience online? When people bitch about folks sharing what they ate for breakfast, they're noting that this kind of sharing of minutia is clearly ignorant of the annoyed audience in preference for the ability to record everything."
  • "[LEGO] is releasing the almost ridiculously fitting Architecture series, beginning with the Frank Lloyd Wright Collection, six planned sets including the Guggenheim in New York and Fallingwater, the iconic cantilevered waterfall-house outside Pittsburgh, Pennsylvania."
  • Press release about PC monitoring software and the issue of cyberbullying.
  • A broadside against Josh Bernoff's view that digital advertising is inherently superior to offline:

    "The fundamental problem right now is that most digital executions are weaker versions of their counterparts in traditional channels. They rely on intrusive media placement to get noticed, or they offer discounts to incentivize people to buy. Very few of them really engage people. And by “engage,” I mean encourage people to willingly devote time to the content. I willingly give my time to search results because I am actively seeking something of value to me. I do not give my time to pop-ups and similar ad formats because they hinder me from getting to the content I want to see. It is not that digital communication cannot be more effective than traditional media; it is simply that most of it is used as a blatant sales pitch that lacks personal relevance for most of the audience."

  • "The current system, albeit relatively clunky, could be purchased for as little as $350. Essentially it is made up of a webcam, a battery-powered 3M projector, mirror, phone and colored finger caps. But in 10 years – according to Maes, the period of time when this type of system might be fully developed – it could be one device and as small as a watch. Or indeed maybe even a brain implant."
Public notebook

links for 2009-07-27

Public notebook

links for 2009-07-26

Public notebook

links for 2009-07-25

  • The Common Data Project in NYC analysed the privacy policies of 10 of the most popular websites and found some interesting recurring themes. For instance:

    "Private Data Not Covered By Policy
    Yes, that's right. In some policies, there is data collected through sites and services but not covered within the legal terms of any binding privacy policy. An example of this is the way third party advertisers will handle your data. In other words, any data collected by outside advertisers on a particular site isn't protected."

Public notebook

Privacy, literacy and Hitler digging Mad Men – links ahoy!

Public notebook

Remembering David Ogilvy and sharing stats… mo’ links!

Public notebook

links for 2009-07-22

  • Some useful thoughts on developing personal use of Twitter: "The value of that network to an individual is at least twofold – firstly, as a source of information, observations, news and feedback to you as the person at the centre of your own network; secondly as an amplifier of your own ego broadcast messages. (There are other benefits of course – like being able to see who is talking to whom about what.) You may also feel there is some benefit to just having a large number of followers, if only in the bragging stakes.

    That is, the more followers the better, right? It's bound to be good for my reputation, if nothing else, surely…?

    Well….. maybe not…?

    Consider these two questions:

    – who follows you? if I look at your followers what can I tell about you, from them?
    – what is your blocking policy? who you block is just as much a part of the way you manage your network as the people you actively follow."

  • "There is some variation in the types of people who tend to use each of the top three social networks. Typically, MySpace users are more likely to be women, Hispanic or black, to have a high school education or some experience with college. The median age of a MySpace user is 27 years old.  Facebook users are more likely to be men and to have a college degree. The median age of a Facebook user is 26 years old.  LinkedIn users are more likely to be men, to be white and to have a college degree. The median age of a LinkedIn user is 40 years old."