Error message marketing

Image: The first screen-shot of Chrome for OS X
Image: The first screen-shot of Chrome for OS X

I love the fact that the first screen shot for the Mac version of Chrome, Google’s browser, is an error message. And the launch date? No word, just an ambition to “have a multi-process browser limping by the end of the quarter.”

Where others would promise launch dates and then wince as they slip, where others would affect an expectation of perfection, message themselves into new levels of over-promise, Google just gets on with it and lets everyone know where it’s at.

Is this word-of-mouth marketing with an error message? I suppose, in a sense it is…

Brilliant.