Inauguration day in social media…

I wanted to write a round up of all the Obama ’08 campaign and social media analyses, so I did a search for his name in my Google Reader. The search results, a bit like me and a lot of people today around the world, seems unable to get past the inauguration of the 44th President of the United States.

Fair enough. I’ll come back to that. For now, here’s a round up of some of the incredible ways that people have been experiencing and talking about this wonderful day on the web…

An Open Source government?

First up the White House website was replaced with a social media-influenced design, including a blog, a commitment to transparency and the whole thing’s under a Creative Commons licence… Wow.

Image: New & improved, social media style White House website
Image: New & improved, social media style White House website

And what’s more, the whole website is licensed under Creative Commons (the “most permissive” version, according the the Creative Commons blog).

NB: VentureBeat has a more critical analysis of the bloggy website’s lack of things like comments…

CNN, FB Connect and Photosynth

CNN’s gone to town with social media for the inauguration. You could watch it live after logging in with Facebook Connect and see a scrolling list of other viewers’ status updates as they reacted to it. One friend of mind said she really enjoyed this…

Image: CNN Facebook live viewer
Image: CNN Facebook live viewer

These won’t be the last, but Mashable‘s published some Facebook stats from this afternoon. Goggle ye at the following:

1. 600,000 status updates posted through the Live Facebook feed

2. Facebook averaged 4,000 status updates per minute during the broadcast

3. 8,500 status updates were posted during the first minute of Obama’s speech

4. “Millions” of people logged into Facebook during the broadcast

This is a worldwide media event playing out as much on the web as on TV…

But even more amazing was the Photosynth CNN set up for the inauguration itself. This you have to see – it’s a great use of the technology. What’s amazing is that already – four or so hours later, the Photosynth panoramas are rich enough to enjoy browsing through. I imagine it will be worth taking a look again in a few days when more of those lucky people who can say they were there upload their pics…

Image: One of CNN and Microsoft's Photosynth montages
Image: One of CNN and Microsoft's Photosynth montages


The main event of the day was of course the speech itself,  co-written by a 27-year-old sitting in Starbucks, renowned for his late night speech “crashing” sessions interspersed with games of Rock Band.

ReadWriteWeb has been one of the first to word cloud the text of the speech on Wordle and offer it up alongside a selection of inauguration speeches from presidents past…

Image: A word cloud of Obama's inauguration speech
Image: A word cloud of Obama's inauguration speech

And Neoformix has created an image of President Obama made out of the words of the speech. You can even download it as a poster if the desire takes you…

Image: Neoformix's speech-as-portrait
Image: Neoformix's speech-as-portrait

And finally…

I watched the Inauguration ceremony in a Big Daddy’s Diner a block or so from iCrossing’s New York office. It was a random choice at the last minute, but it felt like a great place to be for “the moment”. After he was sworn in the whole place applauded and whooped a little before settling in to listen to the speech.


I’ve submitted the pic to the very sweet Flickr group of people’s photos of where they were when “a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath”.

What a day.

: : Bonus link: I’ve written about search and social reactions to the inauguration speech at iCrossing’s Connect blog.

HP’s social media tales

Image: HP's Marketing Impressions blog
Image: HP's Marketing Impressions blog

Online Marketing Blog‘s interview with Tac Anderson, who combines heading up social media at HP with being “entrepreneur in residence” at a VC firm (an interesting job combination, if ever there was one), is well worth a read.

As m’learned colleague Alisa Hansen never tires of reminding the world, social media as a term has a limited shelf life. That’s not a bad thing, it’s just that the term is useful right now as we come to terms with the way that the web is evolving. As Alisa says, “the web is social”.

It’s nice to hear that perspective echoed by Tac:

I used to get a lot of people ask me about the difference between Web 2.0 and social media. I explain Web 2.0 as the technologies and tools that enable social media (RSS, JAVA, blogs, wiki’s etc) and social media is the trend in online content/media/whatever that enables people to communicate with each other directly. It’s media that you help shape and influence.

I don’t get the Web 2.0 question much anymore, I think that peaked in early 08 and I’m already seeing a lot fewer questions about social media. We’re really getting to the point, that we all knew we would, where all online content is social in some way. If it’s not now it will be in the next 2 years.

He also has a deft phrase to sum up why blogs are important for a big tech firm like HP – the “two Gs”:

If your customers are CXO’s (CEO, CIO, CFO, CMO) then the reason you have a blog is because the two most influential factors to a CXO’s decision making process are the Two G’s: Google and Gartner. Google is speaking to the importance of all search and Gartner is speaking to the importance that analysts play. Blogs are great for reaching both. There’s no lower bang for your buck tactic to reach the two G’s than having a high quality blog.

Even if Gartner‘s not that important to your business, it’s likely that there are other influential stakeholders it’s sensible to connect to via blogs.

Also worth taking a look at is the HP marketing blog – Marketing Impressions – which Tac mentions, which has accounts of HP’s various engagements and programmes in social media.

Paper overload

I like to go back to the past to get the analogies and models for thinking about today.

Here’s a nice little example. A paperback book about speed-reading from the 70s or 80s that is selling itself as the answer to being deluged by information on paper…

Image: the cover of Read Better, Read Faster
Image: the cover of Read Better, Read Faster

You can still buy yourself a copy second-hand on Amazon if you want…

Reminds me of the phrase “X reads the whole of the paper, cover to cover” as a marker that they are well informed. Right now, you might think “is that all?”

Via Curtis.