How will future historians look back at the UK election of 2010?
We don’t know, of course, but the primary sources will be more than the letters between politicians, the newspaper reports and memoirs of the politicians. They will probably use the data-mining skills that will be commonplace then, possibly refined for the academic researcher to carry out information archaeology on the Tweets, emails and Facebook messages that survive from the rest of us. Continue reading →
Tom‘s an echo-chamber refusenik, which is one of several good reasons I make a point of reading everything he posts on his blog Usable Interfaces. He’s a guard against lazy thinking, re-Tweeted half-thoughts and emergent untested aphorisms.
Take his latest broadside – “Just because you can” – against Twitter noise in the UK marketing networks. Basically he’s taking issue with the idea that agencies *should* have a Twitter voice and that the longevity and frequency of that voice will show you how good they are at social media stuff (this also chimes with my own suspicion of Twitter lists as meaning anything – how can you benchmark behaviour in a single way when people have so many different ways of using it?).
I’ll pick you out a few challenges and warnings that might shake you out of sleepwalking into a world where you declare microblogging to be the answer to the agency world’s ills:
“…it’s also fair to say that the mere presence or absence of a twitter stream does not confirm or deny a reasonable approach to the medium – just as the presence of a brain does not imply brain activity.”
“…isn’t ‘thought leadership’ something that PR people invented in the late 90s…. I mean the concept that a single thought-leading idea will be used in marketing or PR. Isn’t is an idea precisely oriented to single-track mass media of which Twitter is the antithesis?”
“…the benefit of Twitter in terms of promoting our agency is that people can see that there is a great deal of (leading) thought going on, and they can get involved in those thoughts and start a debate. But EMC Conchango as an entity doesn’t have a single view on anything. It’s got 400 views.”
Having a single Twitter voice for his agency “would be a denial of thought, and certainly wouldn’t be an indication of our leadership position. Unless we were following the North Korea model.”
Cheers, Tom – thanks for the challenges and keeping us intellectually honest.
Image: A police line forms toward the end of yesterday's Gaza protest in London (credit: Rich Lewis)
When I was a student in 1994 I was on the front cover of The Indpendent the morning after a riot outside the Houses of Parliament.
The image was of a grimacing, dreadlocked fellow’s grimacing face lunging over the line of police shields.
(No, that wasn’t me…)
The picture spoke a thousand words. It told the whole story. The whole story of a photographer standing the other side of police barricade.
The image looked as if it was taken in the heat of the disturbance. In fact it was a while before anything had happened, when what would become a riot was still a peaceful protest against the Criminal Justice Bill. The man was drunk and on his own. I saw him have a tussle with the cordon of police and – rightly so – being arrested and taken away.
Far from being part of an angry mob there was no one behind him. Well, I was – a few metres back and hence I was in the shot.
Being *in* the protest was a very different experience to being the safer side of the police lines.
After yesterday’s protests in London about Gaza yesterday turned to violence, much of the news coverage is, understandably, about the riot, with few of the images and little of the copy dwelling on the rest of the day of protest. If it bleeds it leads, as they say…
Image: A policeman in riot gear at yesterday's protest (credit: Tyron Francis)
No doubt that in part reflects the priorities of people caught up in the violence (taking part / trying to get away rather than documenting the moment) but perhaps also gives a more proportional balanced view of how the day unfolded. The creativity and passion of the protesters, the diversity of people taking part, the scale of the event are there in the hundreds of photos people have uploaded.
Image: A family on the protest march (credit: Tyron Francis)
The truth is more prosaic, less dramatic, slower than the news cycle. But at a time when churnalism and misinformation is decaying the media’s usefulness as a truthful recorder of events, sometimes social media is where we need to turn for the facts.
: : I went back to the Flickr search as I finished this article and there were many more images of the violence at the end of the day being posted…
There are of course,
For a protester’s-eye view of being on the the march have a look at this:
This one follows the news media’s format a little more closely, with the most of it being of the rioting at the end of the day. In big protests like this one, there are often people who are really there with the hop of provoking and tkaing part in trouble, masking their hooliganism as political activism.