These are the notes and slides from my talk at SoCon 2011 conference today, 20th October 2011. Continue reading
Tag Archives: thinking
Simultaneous inventions and ideas (and headlines)

In Kevin Kelly’s What Technology Wants, he talks about the phenomenon of simultaneous invention. What tends to happen throughout the history of technological innovation is that several inventors, rather than one, get the same idea or breakthrough at the same time. Continue reading
Networks Thinking: Adapting for Complexity
These are the notes, slides and suggested further reading for the lecture I’m giving today at Warwick Business School as part of its Complexity, Management & Network Thinking business module entitled Networks Thinking: Adapting for Complexity.
Introduction
Networks became a focus for me about seven years ago, as I began to look at the effect that social networks and the web were having on the industries I was working in, marketing communications and media. The more I learned about networks, the more it seemed to me that they were incredibly important in re-thinking how our business worked – the business of attracting attention, essentially – and that they were important both as the cause and context of disruption we were experiencing (and would continue to experience for some years to come).
When it came to media and marketing, channels were being replaced (displaced, disrupted) by networks as the dominant model. The implications were profound for industries that had been built on building big channels, for big audiences with big advertisements and big budgets attached.
At iCrossing, the digital agency which gave me a home and let me develop a social media and content practice, we started re-designing the whole process of brand communications, from research through to measurement, with three principles
- Understand your networks
- Be useful to your networks
- Be present in your networks
It became clear very quickly, that once you started to adapt your customer communications to the new reality of networks, you started to look at the rest of the business very differently and that the impact of networks, the need to adapt to the age of networks, was going to be felt throughout the organisation. Networks were disrupting the existing media and communications models so much that soon politics, commerce, culture and society as a whole would begin to feel its effects.
Networks are a model for managing complexity
Some of the topics and themes addressed in the talk include…
- Embracing complexity
- Scales from individual, to team, to division to team…
- Understand networks (& then your networks)
- Develop organisational and personal networks literacy
- Networks thinking: design for networks
- Beginning to lay down principles
- As well as understanding… your networks… principles…
- Presence first, process second: more important to be in play and prepared…
Sources cited
- Quote: “CEOs see a large gap between the level of complexity coming at them and their confidence that their enterprises are equipped to deal with it.” Capitalizing on Complexity, IBM Global CEO Study 2010
- Havana Car Syndrome story: The Origin of Wealth: Evolution, Complexity and the Radical Re-making of Economics, Eric Beinhocker
- Edge-to-core: from The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, by John Hagel III, John Seely Brown, and Lang Davison http://goo.gl/Rjbml
- Facebook network visualisation: Blog post by Paul Butler, an intern at Facebook who created the network map
- Interview with John Hagel about the concept of Twitter as a “serendipity engine”
- Blog post (in Chinese) about the translation of What is Social Media? into Chinese – which I also wrote about in a post called The Magic of Network Effects
- The Pomodoro Technique’s home page.
- A fuller explanation of the concept of web “super skills” from a talk at TEDx Brighton.
- Haiti “assemblage” is discussed in Dan McQuillan’s talk in the video in this post about Brighton CityCamp.
- The Haiti infographic and an explanation can be found on the Ushahidi blog
- P&G’s outside innovation’s public face is its Connect+Develop website. This article in Bloomberg BusinessWeek about A.G. Lafley’s outside innovation book is also useful on this topic.
- Two blog I wrote on posts on Cisco’s use of networks: Cisco Still All About the Networks and Command and Control is Dead. There is a video of John Chambers talking about his approach at MIT’s Wirearchy blog.
- The infographic of Cisco’s approach and some further very useful commentary can be found at Raph D’Amico’s blog.
- The “architecture” for a networks-thinking influenced campaign was created while at iCrossing UK
Recommended reading (some already cited as sources):
- The Origin of Wealth: Evolution, Complexity and the Radical Re-making of Economics, Eric Beinhocker
- Conected: The Surprising Power of our Social Networks, by Christakis & Fowler http://goo.gl/yYPH0
- Six Degrees: The Science of a Connected Age, by Duncan Watts
- Linked: How Everthing is Connected to Everything Else and What It Means for Business and Everyday Life by Alberto Laszlo Barabasi
- Brands in Networks, Antony Mayfield (iCrossing free e-book)
- Me and My Web Shadow: How to manage your reputation online, by Antony Mayfield
- Change by Design, by Tim Brown – Explanation of design thinking by the founder of IDEO.
Recommended blogs
- http://www.rheingold.com/ - Collection of blogs and writings of futurist and digital literacy pioneer, Howard Rheingold
- Edge Perspectives – John Hagel, author of The Power of Pull and Co-Chairman of the Deloitte Center for the Edge
- http://www.internetartizans.co.uk/ Dan McQuillan, lecturer in Creative and Social Computing at Goldsmiths
Business in Networks: Internet World Kongress, Munich – notes and links
These are the notes and slides for my talk at Internet World Kongress & Fachmesse, given today in Munich. I believe a livestream of the talk is available on the website and there may also be an archive with slides.
This talk is about how business is being disrupted by the web and the things we can do to adapt successfully, both at the organisational and personal level.
It combines some of the elements from two talks I gave earlier in the year: the web Super Skills I discussed at TEDx Brighton and the ideas about disruption, change management and Glasnost moments I talked about at CityCamp Brighton.
Here are the key points and relevant links:
Digital marketing at the edge of business transformation
- We’re having some fun here, but just a bit. So obviously, I am talking to a room of digital marketers, so the idea of being at the leading edge is attractive, so is the idea that they have the stuff that is required to be the leaders of their wider organsiations.
- The point is that they are closest in some ways to the web’s disruption of business. They have the tools and the need to adapt fastest, so the insights they gain may be what business as whole needs.
Business as usual to revolution as usual
- The context is that we are living and will be living in a time of constant change, of permanent revolution.
- Marc Andreesen explain this particularly well – as I’ve mentioned before. The web is pure software, we can keep reinventing it.
The Everywhere Web
- Buzzwords are the hamster wheel of digital media and thinking clearly. We spend a lot of energy getting nowhere.
- Two or three years ago, after a talks about Twitter people were asking what’s the next big thing after Twitter?
- Better to udnerstand the big trends and call them what they are. I think about the social web, the data deluge and the everywhere web as the big meta trends.
Networks Thinking
- We need to level up our thinking to deal with complexity. A friend of mine studying creativity at Goldsmiths introduced me to “threshold concepts”. they are ideas you really have to grasp before you can understand a whole lot of other things.
- Networks are one of these, perhaps the most important for our age. We think we understand networks, but we really don’t a lot of the time.
- When you are a German learning English you realise there are “false friends”, (“falsche Freunde“) words which sound or look the same in both languages but mean different things, e.g. “Gift” in German means “poison” rather than a present.
- We don’t grasp how magnificently, terrifyingly complex networks are. We like to draw pictures of them and then think we’ve captured their meaning, when they are more like the weather – always changing, hyper-complex. Predictable if you are smart and have a huge amount of data and training, but only to a point and only some of the time. (There’s mileage in that weather forecasting analogy – I’d like to come up with it.
Platform-ism
- One of the traps we fall into when we are thinking about networks is “platform-ism”.
- We see Facebook as a proxy for the web, as a our new TV channel, we see Likes or Fans or Followers on Twitter as the gauge of our success without taking the time to understand our networks.
Accidental influencers
- Another mistake we make is to think that influence is something fairly straightforward in networks.
- To be sure there is a celebrity effect – when someone with a huge amount of followers on Twitter plugs a charity or website it gets a lot of traffic (sometimes). But influence is not as predictable or as straightforward as we think.
- We fall prey to what psychologists call “narrative bias” – we think we see how things work, think it is obvious after the facts. Duncan Watts’s new book will deal with this subject in some detail.
- Duncan Watts coined the lovely phrase “accidental influencers” to describe how unpredictable influence in networks can be…
- Talking about networks with some mathematicians last week one remarked that place, location in a network might be the thing that best predicts influence, rather than popularity.
References / further reading
- Howard Rheingold talking about digital literacies.
- The visual for the social web slide is an inforgraphic by iCrossing UK – read more about it on the Connected blog.
- Kevin Kelly – The Next 5,000 days of the Web (I also recommend his more recent presentation about the future of publishing Better Than Free)
- John Hagel in interview with O’Reilly Media. His book The Power of Pull expands on things like serendipity and the speeding up of edge-to-core.
- Gartner’s hype cycles. If you haven’t come across them before they are fascinating and the model is a useful one even if it is being subverted by the web on occasion.
- An account of Glasnost, Perestroika and the fall of the USSR which I found useful from Prospect magazine.
- Connected by Christakis and Fowler is about the best (and most accessible) book on human social networks I’ve read.
- The Pomodoro Technique website.
- “Havana complex” was an idea recounted in Eric Beinhocker’s The Origin of Wealth, a book on complexity, evolution and economics.
- Tweetstats can be found at Tweetstats.com
And as I mentioned, for more on Superskills see my notes from my TEDx presentation and for more on Glasnost moments and LOOP take a look at the notes from my City Camp presentation
Lastly, my book Me and My Web Shadow is available from your local Amazon (in Germany it is here) and other good retailers (well ones with large inventories) :)
If you saw the talk at Internet World Kongress or on the livestream and have any questions or feedback please do let me know.
Adam Curtis on the struggle to tell the story on (and of) the web – Notes from The Story – Pt 2
* * Update: the audio for this talk is live at the Storythings blog * *
We’re not progressing through the day in chronological order, but now we have discussed the talk that was practically of use to me as a writer, let’s move on to the one which was both exciting but also so intellectually challenging I felt exhausted afterwards.
Adam Curtis is someone I previously knew mostly from The Power of Nightmares, a documentary that probed how fear and specifically terrorist threats are useful to those in power. After hearing him talk at The Story, I just want to hear more.
The caveat for these notes is that I may have at times missed the point, or got the wrong end of the stick, but here’s what I heard:
Can you use the web to tell stories?
- Adam began by saying that many at the BBC were beginning to doubt that the web was something you could use to tell stories effectively.
- He seemed to feel that we hadn’t reached a point where we understood the web well enough to talk about it, to tell stories about it and with it.
- The web manifests the emotional realism that defines our culture. Emotional realism is about thinking that what you feel about things is the most real, most important thing.
- The web is associative – you go where you like, where your fancy takes you. Narrative needs constraints, for you to be able to hold the attention of the person hearing the story.
- So far story-telling on the web has not lived up to initial hopes for its potential, it has been whimsical at best…
- It comes down to a fact that we have not come to terms with the power structures of our time and how they are manifest in the web (see below) – stories about these things give rise to great art, e.g. Tolstoy writing about the relationship between individuals and historical forces.
The web is useful for sharing long-form content, by-passing media formats we no longer trust
- Adam showed a video clip from a news piece of an Afghani BBC journalist interviewing a member of the Taliban, a soundbite about the arrival of British troops.
- He then gave us context – there were five Taliban who were all local farmers previously. The journalist was a metropolitan poet, who was new to the job, and both scared of the Taliban and feeling socially and intellectually superior to them. They’d not been interviewed before, he’d not interviewed many people in this situation before – the Taliban marched past the camera in a circle, changing the positions of their weapons each time, presumably to give the impression that there were many more of them.
- the longer, raw version of the video was played and it felt altogether more bathetic, scary, odd, almost funny at times. It reminded me of Four Lions, especially the marching Taliban and the awkward responses from the interviewee that wouldn’t have made the final news report.
- Emotional realism meant we valued this longer clip with all the disjointed human detail more than the news report. We, the journalists, everyone knew that the narrative from the politicians and the news organisations didn’t make sense. Why were we fighting there? It didn’t really add up. We all accept that its false and begin to look elsewhere for meaning.
- “The fact that it doesn’t make sense any more makes it feel more real.”
What history feels like as it happens
- Adam talked about a project he worked on with a theatre group called Punch Drunk. He made a film of spliced together TV, film and news clips trying to capture a sense of what it was like to live through some momentous events in the 1960s in the United States.
- When we are living through events, they don’t make sense, they are confusing and disconnected – he said the films were emotional realism, representing the emotional experience of the 60s. I can’t find the exact piece of film he showed, but this is part of the same piece of work.
Follow the power
- Adam railed against cyber-utopians – who doesn’t? – presenting the web as a free space, separate from the hierarchies and constraints of the “real world”.
- The web is in fact “plugged in – literally – to the power hierarchy of the real world”.
- If you understand how modern power flows through the web and shapes your experience of it, your emotions, then you are seeing it as it really is…
- There’s no innocence or freedom online, the web is a cultural expression of our age of emotional realism.
- Adam talked about Soviet Realist art, which looked nice to people at the time, but now we understand and see as representing the brutality of that power hierarchy in Soviet Russia. Some day, perhaps people will look at our online world and see it in a similar way, as “a cultural expression of the dominant power structures of our time” (perhaps about the tyranny of individualism, self-obsession, greed prevalent in our culture).

Image: Little did they know they would be seen as artistic expressions of the regime’s brutality…
Adam was making lots of different points, related to one another, but it was hard to follow a central argument through his talk (not that it was any less thrilling for that). But he seemed to draw some of the strands of thought together in his conclusion, which went roughly like this:
- The strength of the idea that we can’t make sense of the world is one that suits those in power.
- There is a power framework around the web which shapes it.
- If we can develop a framework, articulate it and talk about it – a big theory – then we can move on from the light, whimsical storytelling that we’ve seen so far on the web.
- Stories are complicated – we shouldn’t shy away from trying to tell this one…
: : If you are interested in ideas about how power works, I think that Dan McQuillan is a good person to follow, read more of – he discusses the idea of power literacy and how important that is in affecting change in society. Dan – shout if I’m wrong on that…
: : To read more about Adam Curtis’s thinking and work, his BBC blog Adam Curtis_The Medium and the Message is the best place to start…
Finding scraps of surplus…
Clay Shirky’s Cognitive Surplus is a fascinating and attractive idea, but unless you are a student, idle, rich or all three, there may not be a surplus of energy at all. As Ian Delaney put it in his post “Looking for my cognitive surplus“:
So yes, cognitive surplus. Wonderful notion. And when most people?s working hours are reduced to four a day, as Russell proposed, we might genuinely start to see what those trillion hours can do. But we need time off, too. Continue reading
Bureaucracies defend themselves to death.
Vested interests, protectionism, conservatism are the enemies of diversity, innovation and change.
This idea has been at the heart of liberalism since John Stuart Mill wrote On Liberty. He used the example of China, a civilisation so advanced and sophisticated that it invented paper, printing and gunpowder centuries before Europeans ever got near them.
Then China got bureaucracy. Got complexity combined with central control. And it stopped. Nothing changed, the elite decided how the world would be and how it would be forever. It’s a kind of societal Amish effect.
Clay Shirky’s written a fascinating essay about all of this called The Collapse of Complex Business Models. I especially love this quote:
Bureaucracies temporarily reverse the Second Law of Thermodynamics. In a bureaucracy, it?s easier to make a process more complex than to make it simpler, and easier to create a new burden than kill an old one.
He uses examples of AT&T backing off from web hosting because of an obsession with up-time and reliability that didn’t fit the market. It’s what’s happening now with media companies that expect to be paid for their IP in the way they choose because the alternative does not compute for them.
It’s an interesting thought that the inability to see how things could get simpler might be what chokes an industry, a business. Does it jar with the Russell Ackoff call to ignore the “Keep It Simple Stupid” oversimplification that middle managers are so often englamoured by? I don’t think so – understanding complexity doesn’t mean you have to defend it.
Thanks @neilperkins for the point…
Twenty Commandments
Curtis points to some TED commandments, that sounds like not only good rules for conferences, but a lot more in life besides… The guy who posted them recounts:
After you’re asked to be a speaker at the TED conference, a number of things happen to you, some of them by mail. The most dramatic so far would have to be a freaking slab of rock with the TED speakers’ guidelines printed on it.
They are:
- Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before
- Thou Shalt Not Simply Trot Out thy Usual Shtick
- Thou Shalt Reveal thy Curiosity and Thy Passion
- Thou Shalt Tell a Story
- Thou Shalt Freely Comment on the Utterances of Other Speakers for the Skae of Blessed Connection and Exquisite Controversy
- Thou Shalt Not Flaunt thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success.
- Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desparate need for Funding; Lest Thou be Cast Aside into Outer Darkness.
- Thou Shalt Remember all the while: Laughter is Good.
- Thou Shalt Not Read thy Speech.
- Thou Shalt Not Steal the Time of Them that Follow The
Euan loves Umair’s Twitter commandments, which, as Mr Semple says “I reckon are spot on for how to be successful in whatever you do in the future”.
As expected, set my brain sizzling. Like Euan, I will leave them as headings and encourage you to read the whole of Umair’s post.
- Ideals beat strategies.
- Open beats closed.
- Connection beats transaction.
- Simplicity beats complexity.
- Neighborhoods beat networks.
- Circuits beat channels.
- Laziness beats business.
- Public beats private.
- Messy beats clean.
- Good beats evil.
Always look on the brightside of the downside…


Image: Grin-and-bear-it optimism...
Being utterly besotted with the web, and especially the social web, as I am, I tend dislike nay-saying about its significance, and the manifold benefits this thing will bring to society, the world etc. You know the sort of Daily Fail nonsense: Facebook gives you cancer, Twitter rots your brain, bloggers never meet real people.
But there’s a difference between reactionary nonsense and thoughtful critiques. Over at the O’Reilly Radar blog, Joshua-Michéle Ross has been poking at some of the more troublesome prospects that social technologies bring. Like how much of our identity and personal data are we surrendering for analysis by corporations and governments (since analysis of that data is a big part of my business, but I also value personal freedom that’s a particularly interesting issue for me).
He takes through a series of four posts that I highly recommend reading:
- The Evangelist Fallacy, Social Media and The New Age of Enlightenment: In which we are reminded that the Enlightenment with which we draw so many parallels to today brought not just progressive new ideas about equality and rights, but new (very effective) thinking about how to control the massses.
- The Captivity of the Commons: With the whole world connected and people living their lives in public we need to re-think privacy and how corporations work (so that they are less amoral).
- The Digital Panopticon: How the nightmare of the Panopticon is effectively at hand if corporations are able to see every detail of our livs in plain sight.
- Social Science Moves from Academia to the Corporation: Funding for social sciences will increasingly come from corporations as they try to understand how to manipulate mass social media.
As Alan Patrick says on Broadstuff:
hat makes this post extremely fascinating is that it comes from the O’Reilly Radar, which – in my experience anyway – have tended to be on the “cup overfloweth” side of the New New Social Thing, never mind a Glass Half Full – so this Glass Half Empty article – the first, it seems, of a series, is a rather fascinating shift of tenor, methinks.
He senses the beginning of a backlash, good and proper, perhaps coming from businesses (that aren’t managing to figure out how to get value out of networks as fast as Joshua-Michéle fears) as well as individuals wanting to rein in how much web shadow they are comfortable casting.
Meanwhile, Ian Delaney has a melancholy reflection on this subject that makes for good further reading and thinking matter, about how his early hopes that social media would bring socialist values to the fore are fading. He picks up the Panopticon analogy and extends it to society.
philosopher Michel Foucault back in the 70s picked up and ran with the idea of the Panopticon, especially in his best-known work Discipline and Punish. His idea was that Bentham’s model wasn’t just an idea for a prison; but for a society.
He argued that prisons are a really new idea. Back in the past, we simply thrashed/burned/drowned/stabbed transgressors. That all changed in the C18th with the Enlightenment . The idea of law-enforcement was ‘enlightened’ with the understanding that resources [people] didn’t need to be wasted and that better social control is exercised through freely-given compliance, rather than co-option.
People could be turned into machines, a consequence of political thinking in the emergence of industrial society and the rush to efficiency and cost-allocation. Once properly mechanised, they could be ‘trusted’ – the scare quotes, because the trusted prisoner is no longer human. A big part of that process is surveillance: once people know that they are always (potentially) watched, they’re a bit more compliant to the rules, and a bit more like machines.
Actually, Ian turns from melancholy to fighting talk. Where is the transgression, he asks? What passes for subversion online is often just prnaksterism, often funded to, in small feats of legerdemain to slip in a flash of brand in front of the viewer.
The echo chamber is another danger in all of this, Ian says. Where are the racists in his network?:
Racists are poised to take Stoke in the next by-election. They don’t appear on my spectrum because I have deliberately blinded myself to their existence on a day-to-day basis. Diversity of opinion is purely opt-in (with strong incentives to opt-out) in socialmediaworld.
Add some racists to your feed list? I don’t know about racists, but I enjoy having different views on hand in my inbox. I detest a great deal of what some political bloggers say, but I like to try and understand. Sometimes I have had my mind changed too. I understand people on the right (OK, mainly the centre right) much better than I did when I was a pre-web student. Then I used to sneer at people for reading the Telegraph for goodness sake. Now I’ll read it’s leaders and blog posts alongside Comment is Free and the Guardian.
I’ll unsubscribe because people are boring, not because I disagree. Maybe that’s just me. And maybe I need to listen more to some Green voices, some far right voices, some Socialist Workers Party voices.
All is not lost, I say. Fight on…This world is still ours to shape, perhaps as never before. We’re right to identify these pitfalls and blind alleys, but nothing is inevitable in all of this. There’s still a revolution to be had.
After we’ve read these warnings, go and read some Umair Haque manifesto. Then think about what you will do this year to change the world. Seriously.
Point is: there’s a lot at stake.

Image: More New Engalnd Quarter graffiti from Brighton
Al Robertson has been tinkering / remixing Andy Gibson’s thinking on what makes successful social projects, called “45 Social by Social Propositions“, partly inspired by Clay Shirky’s thinking in Here Comes Everybody. This is the intellectual equivalent of a Long Island Ice Tea made with preimum triple filtered spirits.
It’ll knock your socks off.
The outcome is a sort of social media thought poem, with verses like:
You can’t force people to volunteer
Build it and they may well not come
The world is a noisy place
I recommend reading the whole thing.
Meanwhile, Andy is working on a new version…




