Tagged: flip

Bild’s Vado publishing eco-system and the promise of user generated advertising

Image: The Bild.de Vado from Creative
Image: The Bild.de Vado from Creative

This was an amazing week, that passed at a few hundred miles an hour, so sorry for the silence.

First thing that has grabbed me this morning as I peruse my feeds is this story from Jeff Jarvis about how the German magazine Bild, took the concept of the Flip‘s small, simple video camera, made it its own and sold 21,000 to readers in five weeks for just 69 EUROs each.

Result: thousands of “reader reporter” videos being submitted. Soon, the magazine says it will be using this growing installed based of video camera’d readers to launch a concept called “user geenrated advertising” in four weeks.

Intriguing…

Here’s Jeff talking to Kai Dieckmann, editor of Bild about the story of the Vado so far…

The magazine worked with electronics company Creative to make the camera which sells cheaper than the already reasonable Flip. Even at the poor Sterling / Euro rate we’re looking at a Flip-like camera for about £50.

The uploading of video via USB to your computer defaults to Bild’s website… which encourages people to post their videos there, naturally.

The model reminds me of iPod+iTunes, only in reverse – it’s about creating content rather than just comnsuming it. In this case it is camera+platform+media company to go and promote that platform…

Really looking forward to seeing what this highly innovative media company does with “user generated advertising”. I’ll be asking my colleagues at iCrossing Germany to keep a close eye on how this thing evolves…