“Only when television managed to emancipate itself from the economic construct of advertising was there a real emancipation of story.”
So said David Simon, creator of the greatest piece of art that has ever aired on television, The Wire – speaking at the Edinburgh TV festival last month (about in an interview with Charlie Brooker.
Similarly, brands [...]
Tag Archive: brands
How advertising distorts brand marketing
Meta-ROI and social media engagement for brands
I want to believe.
Granted, I’m finding it less of a credulity-stretching exercise than taking UFO-ologists seriously,
Charlene Li’s post for the Altimeter Group about their study of how engaged major brands were with social media – called ENGAGEMENTdb – says that there is a link between how deeply an organisation engages with its customers [...]
Thick value and re-engineering the marketing value-chain for networks
Thick value is a concept Umair has ben talking about for a while. The idea is that businesses look to create value rather than extract as much as they can get.
Thick value’s a useful neologism that you can use instead of saying things like “that business model is flogging a dead horse”. Or shorthand for [...]
Curation-led marketing?
Quite pleased with a post about curating branded content I just put up on the iCrossing Connect blog, mainly because it draws together some thinking from a while back with a couple of practical examples of how people use search and social to curate content.
Curation’s more than optimisation, more than simply making the most of [...]
No top Facebook apps from brands either…
Just as you won’t see a “viral video” from a brand in the blockbuster list for this genre, you won’t find any apps from brands in the top Facebook apps list.
As Dirk at News from the Herd notes, it’s about certain kinds of useful when it comes to hitting the sweetspot with Facebook users:
1- Produce [...]
Twitter… witter… itter… tter… er.
Image: Beware the Echo… (Credit: Zorilla)
Tom’s an echo-chamber refusenik, which is one of several good reasons I make a point of reading everything he posts on his blog Usable Interfaces. He’s a guard against lazy thinking, re-Tweeted half-thoughts and emergent untested aphorisms.
Take his latest broadside – “Just because you can” – against Twitter noise in [...]
Brand-free January
Mark Earls suggests giving up the word “brand” for January.
Of course, “brand” is nice, it’s floppy and flexible, it makes you seem professional, it’s popular – it’s widely recognised in all kinds of circles – but is it really that useful?
Does it help as much as it seems to? Isn’t its ‘fatness’ – the many [...]
Cry havoc: Here comes (Oh) Nine…
So, yes, I shut down for a while.
Literally and virtually. I’ve had some time going with the flow with my family, for a while doing nothing but that. Wonderful.
Then, as Christmas passed, I switched on read-only mode. I read some literature in single sittings, a rare treat that only comes in holidays (The Road and [...]
Google SearchWiki: brands need to watch & listen
SearchWiki results and comments for a search on
* Updated *
There are two complementary evolutionary paths for SearchWiki: that taken by the Google engineers and the one cut by users. The comments / conversations may be poor quality at the moment, but who is to say how people will find ways to use the feature in interesting [...]
Tag Archive: brands
How advertising distorts brand marketing
“Only when television managed to emancipate itself from the economic construct of advertising was there a real emancipation of story.”
So said David Simon, creator of the greatest piece of art that has ever aired on television, The Wire – speaking at the Edinburgh TV festival last month (about in an interview with Charlie Brooker.
Similarly, brands [...]
Meta-ROI and social media engagement for brands
I want to believe.
Granted, I’m finding it less of a credulity-stretching exercise than taking UFO-ologists seriously,
Charlene Li’s post for the Altimeter Group about their study of how engaged major brands were with social media – called ENGAGEMENTdb – says that there is a link between how deeply an organisation engages with its customers [...]
Thick value and re-engineering the marketing value-chain for networks
Thick value is a concept Umair has ben talking about for a while. The idea is that businesses look to create value rather than extract as much as they can get.
Thick value’s a useful neologism that you can use instead of saying things like “that business model is flogging a dead horse”. Or shorthand for [...]
Curation-led marketing?
Quite pleased with a post about curating branded content I just put up on the iCrossing Connect blog, mainly because it draws together some thinking from a while back with a couple of practical examples of how people use search and social to curate content.
Curation’s more than optimisation, more than simply making the most of [...]
No top Facebook apps from brands either…
Just as you won’t see a “viral video” from a brand in the blockbuster list for this genre, you won’t find any apps from brands in the top Facebook apps list.
As Dirk at News from the Herd notes, it’s about certain kinds of useful when it comes to hitting the sweetspot with Facebook users:
1- Produce [...]
Twitter… witter… itter… tter… er.
Image: Beware the Echo… (Credit: Zorilla)
Tom’s an echo-chamber refusenik, which is one of several good reasons I make a point of reading everything he posts on his blog Usable Interfaces. He’s a guard against lazy thinking, re-Tweeted half-thoughts and emergent untested aphorisms.
Take his latest broadside – “Just because you can” – against Twitter noise in [...]
Brand-free January
Mark Earls suggests giving up the word “brand” for January.
Of course, “brand” is nice, it’s floppy and flexible, it makes you seem professional, it’s popular – it’s widely recognised in all kinds of circles – but is it really that useful?
Does it help as much as it seems to? Isn’t its ‘fatness’ – the many [...]
Cry havoc: Here comes (Oh) Nine…
So, yes, I shut down for a while.
Literally and virtually. I’ve had some time going with the flow with my family, for a while doing nothing but that. Wonderful.
Then, as Christmas passed, I switched on read-only mode. I read some literature in single sittings, a rare treat that only comes in holidays (The Road and [...]
Google SearchWiki: brands need to watch & listen
SearchWiki results and comments for a search on
* Updated *
There are two complementary evolutionary paths for SearchWiki: that taken by the Google engineers and the one cut by users. The comments / conversations may be poor quality at the moment, but who is to say how people will find ways to use the feature in interesting [...]