“Only when television managed to emancipate itself from the economic construct of advertising was there a real emancipation of story." So said David Simon, creator of the greatest piece of art that has ...
Tag Archive: brands
Meta-ROI and social media engagement for brands
I want to believe. Granted, I'm finding it less of a credulity-stretching exercise than taking UFO-ologists seriously, Charlene Li's post for the Altimeter Group about their study of ...
Thick value and re-engineering the marketing value-chain for networks
Thick value is a concept Umair has ben talking about for a while. The idea is that businesses look to create value rather than extract as much as they can get.Thick value's a ...
Curation-led marketing?
Quite pleased with a post about curating branded content ...
No top Facebook apps from brands either…
Just as you won't see a "viral video" from a brand in the blockbuster list for this genre, you won't find any apps from brands in the top Facebook apps list. As Dirk at News from the Herd notes, it's about certain kinds of useful when it comes to hitting the sweetspot with Facebook ...
Twitter… witter… itter… tter… er.
Image: Beware the Echo... (Credit: Zorilla) Tom's an echo-chamber refusenik, which is one of several good reasons I make a point of reading everything he posts on his blog Usable Interfaces. He's a guard against lazy thinking, re-Tweeted half-thoughts and emergent untested aphorisms. Take ...
Brand-free January
Mark Earls suggests giving up the word "brand" for January. Of course, "brand" is nice, it's floppy and flexible, it makes you seem professional, it's popular - it's widely recognised in all kinds of circles - but is it really that useful? Does it help as much as it seems to? Isn't its 'fatness' - the ...
Cry havoc: Here comes (Oh) Nine…
So, yes, I shut down for a while. Literally and virtually. I've had some time going with the flow with my ...
Google SearchWiki: brands need to watch & listen
SearchWiki results and comments for a search on * Updated * There are two complementary evolutionary paths for SearchWiki: that taken by the Google engineers and the one cut by ...
Tag Archive: brands
How advertising distorts brand marketing
“Only when television managed to emancipate itself from the economic construct of advertising was there a real emancipation of story." So said David Simon, creator of the greatest piece of art that has ...
Meta-ROI and social media engagement for brands
I want to believe. Granted, I'm finding it less of a credulity-stretching exercise than taking UFO-ologists seriously, Charlene Li's post for the Altimeter Group about their study of ...
Thick value and re-engineering the marketing value-chain for networks
Thick value is a concept Umair has ben talking about for a while. The idea is that businesses look to create value rather than extract as much as they can get.Thick value's a ...
Curation-led marketing?
Quite pleased with a post about curating branded content ...
No top Facebook apps from brands either…
Just as you won't see a "viral video" from a brand in the blockbuster list for this genre, you won't find any apps from brands in the top Facebook apps list. As Dirk at News from the Herd notes, it's about certain kinds of useful when it comes to hitting the sweetspot with Facebook ...
Twitter… witter… itter… tter… er.
Image: Beware the Echo... (Credit: Zorilla) Tom's an echo-chamber refusenik, which is one of several good reasons I make a point of reading everything he posts on his blog Usable Interfaces. He's a guard against lazy thinking, re-Tweeted half-thoughts and emergent untested aphorisms. Take ...
Brand-free January
Mark Earls suggests giving up the word "brand" for January. Of course, "brand" is nice, it's floppy and flexible, it makes you seem professional, it's popular - it's widely recognised in all kinds of circles - but is it really that useful? Does it help as much as it seems to? Isn't its 'fatness' - the ...
Cry havoc: Here comes (Oh) Nine…
So, yes, I shut down for a while. Literally and virtually. I've had some time going with the flow with my ...
Google SearchWiki: brands need to watch & listen
SearchWiki results and comments for a search on * Updated * There are two complementary evolutionary paths for SearchWiki: that taken by the Google engineers and the one cut by ...