One response to “Engagement marketing: not for the half-hearted or half-hearted”
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>> And maybe a way to do that in Chevy’s case would have been to simply ask people “What direction should we go in, what should Chevy be?” “There has to be more thought and sophistication,” Cotton says.<< Heh heh, reminds me of that Simpsons episode where Homer's long-lost brother gets him to design his automotive firm's new car, because Homer represents the working-class American market. And we all know how that ended!
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