2 responses to “B2B social media marketing and the niche of one”
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Starting with a target of one is also an interesting tool for innovation. Steve Jobs, Frog Design and Ideo all shared an obsession with designing for a “meaningful specific instead of a wandering generality”. I think we’ll see more and more specific consumer profiling applied to all marketing. I only hope that it makes companies more aware of who they serve and more humble about serving them.
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Love it. Years ago, when I was working with big energy companies, I had the same idea but for offline. For example, if you’re a oil services company wanting a big energy company’s business, you give a ridiculous sum to the big company’s boss’s neighbor to talk up the company at a number of “accidental” meetings. You buzz his house with a blimp. Hijack his radio signals. Humorous, but – in the end – kinda creepy.
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