“Gravity-defying” TV advertising in danger of a crash
3 responses to ““Gravity-defying” TV advertising in danger of a crash”
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Two observations from having lived through something akin to this in other markets:
1. Cyclical change often conceals (or possibly triggers) structural change.
2. Traditional media producers and advertisers will happily persuade each other that everything is fine, even as the attention apocalypse renders them irrelevant… So you end up with “fine, fine, still fine… catastrophic collapse”, rather than the slow decline most people will assume. -
Yes, interesting as to whether the cyclical change is hiding longer term trends or sparking a sudden shift that has been building for ages. It’s one of those situations that calls to mind tectonic plates, pressure building while all appears stable on the surface. Those rumbles: harbingers of earthquakes or nothing to worry about?
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With TV, it’s quite possibly something in the middle. There’s still a strong social value in the lean-back, communal watching experience, but I rather suspect that it’s over-catered for right now. Consolidation down to strong event-centric TV, with other forms beginning to be funded by different models?
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