“Viral”

Nice idea from AXAPPP – Twitchoo – a map of how colds and other ailments are spreading across the UK.

A much more basic variation on the insight that Google had a few years ago – that the number of people searching for certain terms can predict where cold and flu outbreaks are about to occur. You can see that data at Google Flu Trends – although weirdly there is no UK data specifically available. Could this be because it has more commercial value there – advertisers willing to pay to know where they should be targeting their advertising and supply chains?

Although, given how many colleagues have been buffeted by colds over the past week, I’m surprised that East Sussex has “No Tweets” on their map today…

Ember

:: Also trying out embedding a Getty Images pic at the head of this post, since the firm launched this feature┬áthis week. Nice idea, although I do share the concerns of some about “link rot” that can happen when embedded content is changed or pulled.

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