Facebook vs. websites: sometimes Facebook is better

There’s a kind of web media theologians’ debate that goes on at the moment over whether brands should ditch their websites and move their web presence to Facebook wholesale.

So far, I have mostly been an advocate of the teeth-sucking “Ooh, you don’t want to do that…” side of the argument. Reasons being control, wider network presence, not wasting attention, lock-in to Facebook as a platform and the openness/future of the web

Now, I’m not throwing those arguments away, I stand by them in fact. But…

…as well as advising brands on their digital strategy, I am also an author. A time-poor author without his own marketing team, who wants the best for his published book and future books.

So Guy Kawasaki makes a really compelling case for why he has opted for a Facebook-only web presence for his new book, Enchantment. He goes into some detail about his reasoning, and it is worth a read. For instance…

I’m busy. Designing a website is a big deal. I can’t create one by myself so this means I’d have to find a company to do it or impose on my friends. A template or canned package would never make me happy, so I’d end up spending mucho time interacting with whoever is building website for me.

For my new book, I am considering going down the same route. I created a website, centred around a blog, for Me and My Web Shadow, but keeping a blog going is hard enough work without creating a second.

A better strategy for me will be to use Facebook for the web presence and continue to focus on posts and pages on my main domain antonymayfield.com.

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2 comments

  1. Bruno Amaral

    I understand and agree with the logic behind the decision, but “I’m not buying it”.

    Facebook alone does not build a web presence; it is not fully searchable and Facebook is not the whole web.

    Also, at the end of the day any author (or organization) will want to see people going from facebook to the Publisher’s website or to an amazon page to make a purchase.

    But you make a good point, thank you for that.

  2. Antony Mayfield

    Thanks for your comment, Bruno – much appreciated.

    I’d envisage having a page on my main site for my next book, but for a lot of things to live on Facebook and for that to be my main effort.

    For a non-fiction book (and possibly for fiction also, I wouldn’t know), most of the action is on Amazon and that is definitely where you want people ending up to buy your book right now.

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