there seem to be four factors holding these networks back: Users are hesitant to join unless their friends are already on board, businesses won’t join up without a critical mass of users, many phones still can’t handle the necessary technology, and there are privacy and behavioral concerns. via ...
Monthly Archives: October 2009
Your last ad?…Pepsi To Cease Advertising | The Onion – America’s Finest News Source
"We know it's good, and everyone's pretty happy with the overall taste, so why spend all our time worrying about what other people think?" PepsiCo CEO Indra K. Nooyi told reporters during a press conference at the company's corporate headquarters. "Frankly, it just feels sort of weird and desperate to put all this ...
ChangeTracker – keeping an eye on US Government websites
via propublica.org This is cool. A service that watches US government websites to see when changes are introduced. It's a great automated communications watchdog really... Via Dan Gilmnor Posted via web from Antony's posterous
Thought Gadgets: Nielsen confirms advertising impressions are often fiction
We call this the fallacy of impressions. "Impressions," if you don't work in advertising, are the currency used to price advertising. When you're spending ad dollars, you compare cable network A vs. magazine option B based on the cost to make impressions on the target audience. Impression estimates, like prices in a ...
Volkswagen to Rely Solely on IPhone App for GTI Launch – Advertising Age – News
NEW YORK (AdAge.com) -- Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry.
“Realtime” counting of social media
It's been a crazy week, book-ended by giving presentations about social media from a strategic business and marketing perspective. One of the things I find myself talking about often is reminding ourselves of the enormity of the changes in behaviour that social media represents. This flash app from Gary Hayes of Personalizemedia is another nice way of ...
iCrossing’s first iPhone app launches
Naturally delighted to see the official?launch of iCrossing's first iPhone application today... It's called "Say What?" and is a nifty iPhone sized piece of social media monitoring / search goodness (but I would say that wouldn't I?). iCrossing's Say What app checks a keyword across blogs, Digg and Twitter search, so it's a nice, quick way ...
Letter from Michael Snow and Jimmy Wales.
It is hard to believe that less than a decade ago, Wikipedia didn't exist. Now, 330 million people use Wikipedia every month, making it the ...
On The Web, Social Media is Just Media – One Man and His Blog
via onemanandhisblog.com The time is coming when the "social" will drop off the word "media" when it comes the the web. The web is social, &c.. Already (social) is a given when I'm talking to someone like Adam, but it's ...
Where’s Wally? Econsultancy edition…
Looking forward to the Econsultancy Peer Summit in New York tomorrow. I notice the photo they have used on the web page is from the London equivalent event a few of months ago...Can you spot me and Christophe Langlois (@visible_banking) holding forth on our respective tables? ...
Monthly Archives: October 2009
What’s holding mobile social networks back? – DigitalBeat
there seem to be four factors holding these networks back: Users are hesitant to join unless their friends are already on board, businesses won’t join up without a critical mass of users, many phones still can’t handle the necessary technology, and there are privacy and behavioral concerns. via ...
Your last ad?…Pepsi To Cease Advertising | The Onion – America’s Finest News Source
"We know it's good, and everyone's pretty happy with the overall taste, so why spend all our time worrying about what other people think?" PepsiCo CEO Indra K. Nooyi told reporters during a press conference at the company's corporate headquarters. "Frankly, it just feels sort of weird and desperate to put all this ...
ChangeTracker – keeping an eye on US Government websites
via propublica.org This is cool. A service that watches US government websites to see when changes are introduced. It's a great automated communications watchdog really... Via Dan Gilmnor Posted via web from Antony's posterous
Thought Gadgets: Nielsen confirms advertising impressions are often fiction
We call this the fallacy of impressions. "Impressions," if you don't work in advertising, are the currency used to price advertising. When you're spending ad dollars, you compare cable network A vs. magazine option B based on the cost to make impressions on the target audience. Impression estimates, like prices in a ...
Volkswagen to Rely Solely on IPhone App for GTI Launch – Advertising Age – News
NEW YORK (AdAge.com) -- Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry.
“Realtime” counting of social media
It's been a crazy week, book-ended by giving presentations about social media from a strategic business and marketing perspective. One of the things I find myself talking about often is reminding ourselves of the enormity of the changes in behaviour that social media represents. This flash app from Gary Hayes of Personalizemedia is another nice way of ...
iCrossing’s first iPhone app launches
Naturally delighted to see the official?launch of iCrossing's first iPhone application today... It's called "Say What?" and is a nifty iPhone sized piece of social media monitoring / search goodness (but I would say that wouldn't I?). iCrossing's Say What app checks a keyword across blogs, Digg and Twitter search, so it's a nice, quick way ...
Letter from Michael Snow and Jimmy Wales.
It is hard to believe that less than a decade ago, Wikipedia didn't exist. Now, 330 million people use Wikipedia every month, making it the ...
On The Web, Social Media is Just Media – One Man and His Blog
via onemanandhisblog.com The time is coming when the "social" will drop off the word "media" when it comes the the web. The web is social, &c.. Already (social) is a given when I'm talking to someone like Adam, but it's ...
Where’s Wally? Econsultancy edition…
Looking forward to the Econsultancy Peer Summit in New York tomorrow. I notice the photo they have used on the web page is from the London equivalent event a few of months ago...Can you spot me and Christophe Langlois (@visible_banking) holding forth on our respective tables? ...