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An incredible presentation that represents the best thinking about the culture at Netfllix.
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What if advertisers decide they quite like free too?: "Through the internet you can do so much ‘marketing’ for so little and even more for free. Why would a client need to shift budgets from offline to on? Why not keep the cash for something more interesting instead?
This has serious implications. As the number of free ways to market a product and service increases, we could speculate that the amount of advertising spent online today is at its all time peak and even that will gradually decline."
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The biggest peak phrase in the US 2008 election? "Lipstick on a pig" if the spikes in this data visualisation are to be believed.
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"For the most part, the traditional news outlets lead and the blogs follow, typically by 2.5 hours, according to a new computer analysis of news articles and commentary on the Web during the last three months of the 2008 presidential campaign."
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"…data is merely the raw material of knowledge. “We’re rapidly entering a world where everything can be monitored and measured,” said Erik Brynjolfsson, an economist and director of the Massachusetts Institute of Technology’s Center for Digital Business. “But the big problem is going to be the ability of humans to use, analyze and make sense of the data.”"
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Duncan watts biog:
"Duncan J. Watts (born 1971) is an Australian professor of sociology at Columbia University, where he heads the Collective Dynamics Group[1], and an external faculty member of the Santa Fe Institute. He is also a principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group. He is author of the book Six Degrees: The Science of a Connected Age[2"
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Nice article aummarising the debate around networks and influentials.
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More links and info for Duncan Watts
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Small World Project – Columbia University — Duncan WattsDuncan Watts' homepage. Academic looking at networks and how things spread.
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Via the herdmeister, a lecture about how things spread in Facebook, with evidence that backs up further the postion of influientials-deniers, as it were:
"Whether they are modeling bookmarking behavior in Flickr or cascades of failure in large networks, models of diffusion often start with the assumption that a few nodes start long chain reactions, resulting in large-scale cascades. While rea-sonable under some conditions, this assumption may not hold for social media networks, where user engagement is high and information may enter a system from multiple dis-connected sources."
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"Conventional wisdom says that to be successful, our ideas—be they designs, strategies, products, performances, or services—must be concrete, complete, and certain. And when it comes to managing a company big or small, we need organizations to be highly ordered, with a strong and well-defined structure. But what if that’s wrong?"
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