What a superb idea: A one page PDF that summarises and organises a massive body of blog posts around a topic. That’s what ace blogger Grant McCracken has done:
I have published around 1.4 million words on this blog, and that makes any particular set of posts hard to find. Yes, you can do a key word search. But you still end up with a long list of posts and no clear idea of their relationship one to the other.
How, I wondered, could I do a compendium of posts organized for easier access. Organized in a PDF file, what you get is a single page that gives you a jumping off point for 40 blog posts….
Even more to my tastes, it’s in the form of a mind map…
Image: part of Grant McCracken’s mind map “blog compendium” on branding
If you haven’t come across the work of Grand McCracken before this would appear to be a very good place to start. He’s an anthropologist and brand expert who consults for the usual top-of-the-Interbrand-pops brands, like Coca-Cola, Ikea and Kraft.